Programmatic advertising

We offer a wide range of formats for your programmatic campaigns:

 

Display

These formats are visually appealing and engaging, increasing the likelihood of user interaction.

Video

Videos combine visuals, sound, and motion, capturing attention more effectively than static images or text.

Native

Native ads blend with the surrounding content, making them less intrusive and more engaging for the audience.

OTT/CTV

Ads on OTT/CTV are often non-skippable, ensuring the message is seen by the audience.

DOOH

DOOH campaigns can integrate with smartphones through QR codes, NFC offering a high level of interactivity.

Audio

Audio ads engage listeners in environments where other types of media can't (driving, exercising, etc.)

FAQ

Programmatic advertising is the automated buying and selling of online ad space using algorithms and real-time bidding.

Traditional advertising relies on manual negotiations and placements, while programmatic uses automation and data-driven decision-making.

RTB is a type of programmatic advertising where ad impressions are auctioned in real time, allowing advertisers to bid for specific users.

Impressions, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) are some of the key metrics.

Dividing audiences into groups based on shared characteristics for more relevant ad targeting.

By using tools like blacklists, whitelists, and verification vendors (e.g., DoubleVerify, IAS) to prevent ads from appearing on inappropriate sites.

Viewability is the percentage of an ad that is visible to users for a defined amount of time (e.g., 50% of the ad for at least 1 second for display ads).

Yes, data collection and usage respect user consent and follow regulations like GDPR and CCPA.